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Class Notes for Marketing at Florida International University

MAR 3023 Lecture Notes - Lecture 1: Switching Barriers, Product Differentiation, Longrun
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Volkswagen strategy to become the world's number one automaker by 2018 included all of the following except: A) build a U.S. plant, in Westmoreland, Pennsylvania. B) assemble cars at the plant in Chattanooga, Tennessee....

Marketing
MAR 3023
prof.brady
MAR 4942C Lecture Notes - Lecture 4: Sales Force Management System, High Tech
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account classification The process of placing existing customers and prospects into categories based on their potential as a customer. account goal A salesperson's desire of selling a ...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture Notes - Lecture 3: Electronic Data Interchange
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consumer market a market in which consumers purchase goods and services for their use or consumption business market a market composed of firms, institutions, and governments who acquir...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture Notes - Lecture 2: Personal Selling, Sales Process Engineering
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Personal selling An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships tr...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture 1: mar 4942C lecture notes 1
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Personal Selling A purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other Personal Selling Aproach Stimulis Response ...

Marketing
MAR 4942C
prof.frost
MAR 3023 Lecture Notes - Quality Function Deployment, Google For Work, Customer Satisfaction

5.1 1. Changing customer preferences changes demand, which changes seller supply, which in turn changes _______________. a) The market b) Company competitiveness c) Company profitability d) Customer preferences and deman...

Marketing
MAR 3023
Michael Brillman
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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