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Class Notes for Marketing at Florida International University

Marketing
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MAR 3023 Lecture Notes - Fall 2017, Lecture 1 - Switching Barriers, Product Differentiation, Longrun
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Volkswagen strategy to become the world's number one automaker by 2...

Marketing
MAR 3023
prof.brady
MAR 4942C Lecture Notes - Fall 2016, Lecture 4 - Sales Force Management System, High Tech
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account classification The process of placing existing cust...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture Notes - Fall 2016, Lecture 3 - Electronic Data Interchange
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consumer market a market in which consumers purchase goods ...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture Notes - Fall 2016, Lecture 2 - Personal Selling, Sales Process Engineering
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Personal selling An important part of marketing that relies...

Marketing
MAR 4942C
prof.frost
MAR 4942C Lecture 1: mar 4942C lecture notes 1
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Personal Selling A purchase situation involving a personal,...

Marketing
MAR 4942C
prof.frost
MAR 3023 Lecture Notes - Summer 2013, - Quality Function Deployment, Google For Work, Customer Satisfaction

5.1 1. Changing customer preferences changes demand, which changes...

Marketing
MAR 3023
Michael Brillman
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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