ADV-3008 Lecture Notes - Lecture 5: Federal Communications Commission, Federal Trade Commission Act Of 1914, First Amendment To The United States Constitution
Document Summary
Short document or summary of consumer and brand insights that are uncovered during to situation analysis. Allstate- people who don"t think they won"t get into a car accident. What the target will know and feel. Allstate- you will be covered for accidents and feel safer. Established the ftc as an organization to police unfair methods of competition and unfair or deceptive practices in commerce. Non-ftc regulations: fda, federal communication commission, department of energy, postal service, library of congress, local- schools and local municipalities. Medicine ads have to mention all the side effects in ads. Makes to believe something to be true that is not true. Consumer interprettation or reaction to the ad is reasonable. From a legal standpoint this is legit as long as. Differences of these fats have to be significant to the consumer. Must use the brand but not exclusively. Celebrities don"t know much about the products so won"t talk about it.
