RTV-3001 Lecture Notes - Lecture 5: Film Stock

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17 Sep 2018
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Structuring color to use color for clarifying and intensifying a media event. Color tells us more about an event than we would kno without color. Color makes events more realistica and gives us specific instructions. Color harmony or colors that go together are secondary concern to tv nd film practitioners. The main objectiveof informational is clarity be clear about what the colors you are using ais transmitted. Gold for royalty of persian indicating domination and power. Color has been used for many years to symbolize events, beliefs, and behavior. Same color can have different meanings depending on context and culture. America, feeling blue = sad, in germany it = drunk. You can introduce a new symbolic color code or color/event association, but you must provide the audience with enough clues to learn new association. Colors help define screen areas, emphasize certain areas of screen, de-emphasize others.

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