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Class Notes for Communication at Florida State University

Exam Study Guides for Communication Courses

Covers all exam topics.

ADV-3008 Lecture Notes - Lecture 7: Wheaties, Ill Repute, Ryan Lochte

Chapter Seven Execution Styles: Product Execution Slice of life- a quick look at everyday life Problem is encountered and by using a product the problem is solved. Problem Sol...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture 6: ADV CLASS 6

Class Six Creative Appeals: Creativity the most important of aspect of advertising Related to constructing, building, or creating Seeing problems and developing a unique and appropriate solution Combining existing elements...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture Notes - Lecture 5: Federal Communications Commission, Federal Trade Commission Act Of 1914, First Amendment To The United States Constitution

Class Five Message strategy (creative strategy): Components of message strategy: Basic message or series of messages Informative and persuasive Interesting presentation Relevant issues Relevant audience Creative Brief: Sho...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture Notes - Lecture 2: Strategic Planning, Psychographic, Early Adopter

9418 Class Two Notes: Advertising Agency Organization: Account Servicing Work directly with clients (liaison between ad agency and company) Involvement with development of strategy Fucking Zimmerman Research Get involved w...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture Notes - Lecture 4: Serial Ata, Ihop, Dagmar Marketing

Class Four Research > Two types: 1. Secondary Research (First) a. Info gathered for some other purpose, but useful to the company. b. Not customized for the company, but are sales figures that can be used to create adverti...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture Notes - Lecture 3: Red Meat, Sports Authority, Sales Promotion

Class Three Notes Medium: A category Message: the overall idea to be communicated. (communicated through the media) Media is delivery system for the message Specific Strategies: Very detailed aka rifled strategies Rifle Me...

Communication
ADV-3008
Barry Soloman
ADV-3008 Lecture Notes - Lecture 1: Target Market, Customer Relationship Management, Marketing Mix

08302018 Class One Notes The Marketing Concept: A business philosophy where the organization determines the needs of the target market and satisfies those needs at a profit. EX: McDonalds breakfast all day. Target market n...

Communication
ADV-3008
Barry Soloman
MMC-2000 Lecture Notes - Fall 2015 Lecture 22 - Advertising campaign, Age 13, GEICO
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Brief history of advertising Earliest Ads Babylon, 3000 BC Roman cities The Weekly News, 1625: First media content to also include ads, first sort of modern ad Until mid 19 century: mainly (local) ne...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 17 - Netflix, Hulu, Night game
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Television Today 1939-1952 180 broadcast stations By 1952 559 stations Nixon Americans dont believe anything until they see it on the television Now In 97% of all US households (about 115 million households) Av...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 19 - Data mining, Netflix, Surveillance
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Internet today Internet is not one industry Becoming more an entertainment industry Google most hit site, followed by youtube, facebook, amazon Social Networking 17% of all online minutes spent on social networks...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 16 - Wonder Bread, Philo Farnsworth, David Sarnoff
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History of Television *Modern Marvels: Television: A window to the world (on BB) Key people: Philo Farnsworth No formal training At 14, invented means to project images over the radio ...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 18 - CERN, Internet protocol suite, Web browser
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Origins of the Internet Modern Marvels: The Internet: Behind the Web (clip: http://www.youtube.com/watch?v=SDucuVi5FrI)origins of the internet Early computers did not communicate with one another 1957: USSR ...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 20 - Gamification, Blu-ray, Netflix
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Digital Games Today 72 billion worldwide (~36 billion in US) Like film: Franchises, sequels, remakes All top 20 selling video games and computer games are sequels Convergence Games in/on cable, tv, ads, ever...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 23 - Wii, Shooter game, Game demo
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MMC 2000 11/18: The Internet and Video Games Internet/www trends - net neutrality o No set of data that is more favored than another set o Who has the right to make this decision? ...

Communication
MMC-2000
Seth Young
MMC-2000 Lecture Notes - Fall 2015 Lecture 21 - Unrequited love, Human behavior, George Gerbner
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Media Effects Do media affect individuals/society? Common misperceptions It is not real and people know it is not real Yes, most of us know it is fiction, still affects us It is only p...

Communication
MMC-2000
Seth Young
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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