HUM-3321 Lecture Notes - Lecture 1: Personal Identity, Semiotics, Cultural Studies
Document Summary
To consider the role of media as a source of cultural pedagogy. To explore the manner in which media embodies social relations of domination and subordination. To understand the methods and objectives of cultural studies. To reflect on the relevance of the field cultural studies for this course. Media are a profound and often misinterpreted source of cultural pedagogy. Teach us how to behave, think, feel, etc. Critical literacy helps individuals cope with a media-rich culture and understand how media articulates the dominant values, political ideologies, and social developments of the era. Identity= one"s sense of selfhood in terms of gender, class, ethnicity, etc. Values= what one thinks, feels, believes, fears, desires. Dominant ideologies reproduce social relations of domination and subordination. Inequality and subordination are naturalized (made to seem normal ) when sexist representations of women or racist representations of minority groups are offered without question. Multicultural issues are intrinsically linked- all deeply connected.
