HUM-3321 Lecture Notes - Lecture 1: Manufacturing Consent, Antonio Gramsci, Mass Media
Document Summary
Begin to familiarize yourself with the term hegemony . Examine the relationship between hegemony and ideology. Only way to stop is by stopping cultural consent. Believed that economic position was the strongest predictor of social difference. Broadened marx"s idea into the realm of ideology. Emphasized society"s super structure , which is an ideology-producing institution. Tools that ruling elites use to perpetuate their power, wealth, and status by popularizing their own philosophy, culture, and morality. Media, or those who control it, puts ideas in our heads, causing us to think the same ways. We don"t recognize that it happens because it seems normal. Top five media outlets controlling 95% of what we watch: Reproduced in families, workplace, friend groups, classroom-- this is social consent. Means people allow themselves to be governed by principles, rules, and laws they believe operate in their best interests, even though in actual practice they may not .
