Mar-3023 Lecture Notes - Lecture 3: Betty Crocker, Pepsin, James Vicary
Document Summary
Pays himself ,000 a year and still lives in the same house he bought in 1958 worth. Pledged 99% of his wealth to charity. It hakes 20 years to build a reputation, and ve minutes to ruin it. Berkshire hathaway a conglomerate holding company with a divers portfolio of businesses. Started out as a textile company in massachusetts that buffet took over. Pepsi created by caleb bradham to be sold in his drug store in new bern, nc. Coca-cola was offered the opportunity to buy pepsi three different times (the latest in. Market opportunity - where circumstance and timing meet to create strategic windows. Core competencies things a rm does well. Strategic business unit a division or unity within a larger parent company. Fsu has 15 sbus the cob has 7. To provide high quality, innovative instruction that prepares challenges, and inspires students tons have the future of business.
