Filter By
Filter Reset
Semester
Class Notes (1,030,769)
US (404,492)
FSU (3,991)
MAR (82)

Class Notes for Marketing at Florida State University

Mar-3023 Lecture Notes - Lecture 10: Image Sharing, Online Advertising, Netflix
Premium

- What is E-Marketing o The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using the internet, digital media and digital marketing o ...

Marketing
Mar-3023
Michael Brady
MAN-3240 Lecture Notes - Lecture 5: Nucor, Zappos, Job Enrichment
Premium

- Motivation o The word motivation is taken from the Latin word movere which means to move o Motivation is important to organizations because it influences: Behaviors Effort ...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Lecture 3: Guy Kawasaki, Psychological Contract, Job Satisfaction
Premium

- Individual Differences o Individual differences are the ways in which people differ from each other Obvious- demographics Least obvious- personality o Often within organizations...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Lecture 1: Les Schwab
Premium

- OB o What is OB and why is it important for organizations? o OB is the study of how individuals and groups act and interact within organizations o Is OB different today than 30 years ago?...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Lecture 13: Organizational Culture
Premium

- Power and Politics o What is power? o What is the difference between power and authority? o Six bases of power Reward Coercive Legitimate Referent ...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Lecture 11: Indra Nooyi, Kodak, Leadership Development
Premium

- Decision Making (D M) o D M is defined as choosing between alternatives o In organizations decisions are classified by: Frequency Programmed Non-programme...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Lecture 7: Group Cohesiveness
Premium

- Communication o the transfer of information between two or more individuals o Cool Hand Luke- classic movie What we have here is a failure to communicate This is a common t...

Marketing
MAN-3240
Ceasar Douglas
Mar-3023 Lecture Notes - Lecture 21: Sunk Costs, The Home Depot, Orbitz
Premium

- Pricing Fundamentals o Understanding Markup: % of cost, % of selling price Markup as % of Cost= Markup/Cost Markup as % of Selling Price= Markup/Selling Price ...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 20: Grocery Store, Fixed Cost, Marginal Revenue
Premium

- Price o The value paid for a product in a marketing exchange o Not always money Tuition Premium Fine Fee Fare ...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 18: Web Banner, Product Placement, Aarp
Premium

- What is Advertising? o A paid form of nonpersonal communication that is transmitted to a target audience through mass media Effective advertising can influence customers purchasing b...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 19: Cold Calling, Trade Association, Linkedin
Premium

- What Sales Should Be o The aim of marketing is to know and understand customers so well the product or service fits them and sells itself - Personal Selling Defined o Paid personal communica...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 17: Integrated Marketing Communications, Personal Selling, Sales Promotion
Premium

- Promotion Mix o Advertising is a paid, non-personal communication about an organization and its products transmitted to a target audience through mass media o Personal selling is a paid, perso...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 16: Geek Squad, The Home Depot, Fast Casual Restaurant
Premium

- Retailing o Second largest industry in the US 12% of US GDP o 90% are single store businesses But they account for less than 50% of total sales o Word comes from ...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 15: Best Buy, Nabisco, Vending Machine
Premium

- Supply Chain Management o Related Terms Distribution Channels Operations Management Supply Chain Intermediaries Logistics ...

Marketing
Mar-3023
Michael Brady
Mar-3023 Lecture Notes - Lecture 14: Brand Loyalty, Evgeny Lifshitz, Kroger
Premium

- Who is Ralph Lifshitz? o Aka. Ralph Lauren - Best Global Brands o 1. Apple o 2. Google o 3. Coca Cola o 4. Microsoft o 5. IBM o 6. Toyota o 7. Samsung ...

Marketing
Mar-3023
Michael Brady
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit