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Class Notes for Marketing at Florida State University

Marketing
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MAR 3023 Lecture 10: MAR Lecture 10
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- What is E-Marketing o The strategic process of distributing...

Marketing
Mar-3023
Michael Brady
MAN-3240 Lecture Notes - Fall 2017, Lecture 5 - Nucor, Zappos, Job Enrichment
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- Motivation o The word motivation is taken from the Latin wo...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Fall 2017, Lecture 3 - Guy Kawasaki, Psychological Contract, Job Satisfaction
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- Individual Differences o Individual differences are the ways...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Fall 2017, Lecture 1 - Les Schwab
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- OB o What is OB and why is it important for organizations...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Fall 2017, Lecture 13 - Organizational Culture
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- Power and Politics o What is power? o What is the diffe...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Fall 2017, Lecture 11 - Indra Nooyi, Kodak, Leadership Development
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- Decision Making (D M) o D M is defined as choosing betwee...

Marketing
MAN-3240
Ceasar Douglas
MAN-3240 Lecture Notes - Fall 2017, Lecture 7 - Group Cohesiveness
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- Communication o the transfer of information between two ...

Marketing
MAN-3240
Ceasar Douglas
Mar-3023 Lecture Notes - Fall 2017, Lecture 21 - Sunk Costs, The Home Depot, Orbitz
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- Pricing Fundamentals o Understanding Markup: ...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 20: MAR Lecture 20
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- Price o The value paid for a product in a marketing exch...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 18: MAR Lecture 18
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- What is Advertising? o A paid form of nonpersonal commun...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 19: MAR Lecture 19
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- What Sales Should Be o The aim of marketing is to know a...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 17: MAR Lecture 17
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- Promotion Mix o Advertising is a paid, non-personal comm...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 16: MAR Lecture 16
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- Retailing o Second largest industry in the US ...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 15: MAR Lecture 15
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- Supply Chain Management o Related Terms ...

Marketing
Mar-3023
Michael Brady
MAR 3023 Lecture 14: MAR Lecture 14
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- Who is Ralph Lifshitz? o Aka. Ralph Lauren - Best Glob...

Marketing
Mar-3023
Michael Brady
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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