Mar-3023 Lecture Notes - Lecture 18: Web Banner, Product Placement, Aarp
Document Summary
What is advertising: a paid form of nonpersonal communication that is transmitted to a target audience through mass media, effective advertising can influence customers purchasing behavior throughout their lifetimes, most organizations, even nonprofits, engage in advertising. Advertising mediums: movies, tv, and video games, product placement, mentions. Interactivity: newspaper, direct mail, magazines, coupons, flyers, classified ads, sports, soccer, nascar, volleyball. Advertising pervasiveness: how many ads does the average american see each day, 3000. billion in 2021: mo(cid:271)ile is the (cid:373)ai(cid:374) dri(cid:448)er of digital"s growth in 2017, accounting for 70% of digital spending. In return, the company was allowed to stream this video on its website and in conjunction with its brand that targets 13-18-year- old (cid:373)ales a(cid:454)e. Scheduling advertising: continuous- runs steadily throughout the year, good for continuously used products, flighting- runs in spurts, heavy/none, good for seasonal products, sunscreen, pulsing- a combination. Runs steadily but with bursts at certain times.
