SOP-3004 Lecture Notes - Lecture 7: Cognitive Dissonance, Stanford Prison Experiment

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8 Feb 2017
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Ch. 4
Attitude Favorable or unfavorable evaluative reactions toward someone or
something
A Affect (feelings)
B Behavior
C Cognition (thoughts)
Attitudes predict behavior only in certain situations
E.g.,
- Politial people do’t alays ote
- Studets ith eduatioal alues do’t alays go to lass
- Eployees ho hate their oss are’t rude to the
Attitudes do predict behaviors when
- Outside influences are minimal (e.g., maybe hae to ork ad a’t go
to class)
o Social influences (implicit attitudes toward Taylor Swift = love
her; explicit attitudes toward Taylor Swift around people who
do’t like her = she’s alright
IAT (Implicit Associations Test) implicit.harvard.edu
- When attitudes are specific to the behavior (thinking the material can
be learned just as well without going to class)
o Often little correspondence between general attitudes and
specific behaviors
- When attitudes are strong
o Attitudes predict behavior when we are thinking about them
o Create strong attitudes (mirror experiments; bring attitudes to
their mind)
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