CTE-3835 Lecture Notes - Lecture 3: Aisle

• School: FSU
• Department: Retail Merchandising and Product Development
• Course: CTE-3835
• Professor: Ridgeway

Document Summary

Introducion: signage used today is coordinated to the look and architecture of the store and is part of the overall texture: of the selling loor, actual selling is let to the merchandise presentaion. Bath and body works, not selling anything but coordinaing color with. Focal points signs: focal point places in the retail seing where emphasis ha been placed to atract the shopper. I. e trending items, clearance or sale items: beacon to atract customers and then a direcional force that points them towards displayed products. Island display: island display is a featured display space viewable from all sides. Customer can approach at all sides: presents a special story be it a color, a style, an event, or a storewide promoion. Rises and plaforms: a riser, a plaform, or a display set of the aisle spotlighted from above, will also serve to idenify an area and promote a paricular piece of merchandise.