CTE-3835 Lecture Notes - Lecture 8: Urban Outfitters, Critical Role, Fashion Design

• School: FSU
• Department: Retail Merchandising and Product Development
• Course: CTE-3835
• Professor: Ridgeway

Document Summary

Types of display / windows: chp 5 vmd & chp 12 silent selling. Showing of a single garments or any single item: line-of-goods display. Shows only one type of merchandise although there may be in a variety of designs or colors. Home goods and accessories: related merchandise display. Items that go together; i. e. nauical: variety, or assortment, display. A collecion of unrelated items that happen to be sold in the same store i. e. urban oufiters carry an assortment of goods from bath to clothing. Promoional vs. insituional displays: a promoional display advances a paricular concept, trend, or item i. e. sales, or christmas, an insituional display promotes an idea rather than an item or a product. Unrelated to the store or item itself, usually for the greater good, events. Types of display seings: approaches include the following: Depicion of a recognizable locale; tends to be expected.