COMM 1011 Lecture Notes - Lecture 23: Frankfurt School, Antonio Gramsci, Television And The Public Interest

• School: Fordham University
• Department: Communication and Media Studies
• Course: COMM 1011
• Professor: thomas

Document Summary

Communications final - december 14th @ 9:30 am. How to look at culture by life experiences. Stuart hall direct it 1969 - 79. Birmingham focused on cause of culture rather than media effects. Birmingham saw culture as a series of texts". Use - individuals and groups decode (interpret) messages based on beliefs and experiences. Accepts meaning but modifies it to reflect experiences and interests. How audience members act after exposure to a message. Culture industry repackages ideology from active social groups. Birmingham school examined hegemony in everyday life. Alternative conceptions of culture and everyday life. Focused on cultures that had been ignored. 1960s - reevaluation of media effects: social conditions. Ignored long-term effects of media on society: no effect" myth due to. Focus on short-term effects on individuals: model of limited effects" replaced by limited model of effects". Media constructs meaning by framing reality: shift of social scientific-research. Form individual to collective phenomena and behavior.