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MKBU 3225 (10)

Class Notes for MKBU 3225 at Fordham University

Marketing Principles

MKBU 3225
Final Exam
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MKBU 3225 Lecture 7: Lecture 7
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Technological environment: process the provides product services t...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 9: Lecture 9
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Promotion mix elements o Advertising Traditional: print, broadcast,...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 13: Lecture 13
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Price Select pricing method Calculation of price o Cost plus orient...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 10: Lecture 10
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Product Concept Introduction: Product vs. Services o Product are ta...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 12: Lecture 12
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Price o Value that is placed on what is exchanged is revenue gener...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 14: Lecture 14
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Retailing o Definition o Major types of retailers Amount of service...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 11: Lecture 11
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New products o Definition Innovationmodification o New product deve...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 5: Lecture 5
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 Consumer behavior: actions of a person when purchasing, using &...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 2: Lecture 2
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 Concepts (focus) o Production concept—manufacturing ...

Marketing
MKBU 3225
Janet Di Lorenzo
MKBU 3225 Lecture 1: Lecture 1
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 Marketing—individual and organizational activities aimed at sat...

Marketing
MKBU 3225
Janet Di Lorenzo
Marketing Planning - Reference Guides

Marketing Planning 2 ...

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Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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