MKBU 3225 Lecture Notes - Lecture 14: Discount Store, Warehouse Club, T.J. Maxx

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Retailing: definition, major types of retailers. Self-service: no sales personnel (ex: supermarket) Limited service: sales personnel if you need them, but you can self-service if you want (ex: target, walmart) Full service: need sales personnel & assistance (ex: tiffany, car dealership, advantages: multiple purchases, persuade to purchase, image of. Product line company cares: hypermarket warehouse operation (walmart changed everything) Conventional supermarket: grocery store (15k-45k square feet) Superstore: scrambled merchandise (approximately 70k square feet) Specialty store: limited lines, depth w/in lines (ex: apple store) Category killers: extreme depth, but limited lines (ex: home depot) Off-price retailer (cid:862)sells e(cid:448)er(cid:455)da(cid:455) lo(cid:449) pri(cid:272)es(cid:863) (cid:894)e(cid:454): tj ma(cid:454)(cid:454), century21, home. Vending machine: major advantage: convenience, major disadvantage: discrepancy. Outside vendor: most popular is food truck. Direct selling: door-to-door, party plan, types of shopping areas. Downtown areas (ex: 5th avenue, main street) Larger than malls & can spend entre day @ 1. Condo in proximity to mall/strip: retail trends. Social media & its impact on buying.

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