SOCI 1100 Lecture Notes - Lecture 21: Hegemony, Antonio Gramsci, Nuclear Family
7 Sep 2018
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Day 23: theoretical perspectives (con, stuart hall (1974): encoding/decoding model, process of encoding undertaken by media professionals in the making of media messages. Ie use certain types of language that influence reception of news, business interests have an influence: decoding describes how the audience makes sense of the messages encoded by the media. Intersectionality consume the media that aligns with your beliefs: not all media encodes dominant message (presents a challenge) In this case we would need three options for encoding too (hegemonic, negotiated, or oppositional) Eco chamber hypothesis was reaffirmed in the case of political issues (eg 2012 presidential election, 2013 government shutdown: however in the case of non-political current events, conversation occurred across political lines (2013 boston marathon bombing, 2014. Super bowl: polarized mainly in political discussion, liberals were more likely to engage in cross-political conversation, research on fake news, fake news: intentionally created to mislead, verifiably false (allcott and.
