PSYCH 101 Lecture Notes - Lecture 21: Stanley Milgram, Psych, Murder Of Kitty Genovese
Document Summary
Pressure to conform can take two primary forms: Normative influence is when people go along with the crowd to avoid standing out/feeling foolish. The expected standards of behavior are known as social norms (standing in line) Two factors that go against normative influence are: Group size: the larger the group, the stronger normative influence has on the group (although only to an extent) Lack of unanimity: when other people voice dissent, this leads to less conformity. People who express disagreement, however, also have the risk of being ostracized. Informative influence is when people assume the crowd"s behavior represents the proper response. In ambiguous situations, people tend to compare their responses with those of others. When people agree to fulfill requests, they are exhibiting compliance, which is affected by different factors. People who are in good moods tends to be more compliant. People who fail to pay attention and think things through are more compliant.
