PSYCH 104 Lecture Notes - Lecture 22: Psych, Ingroups And Outgroups, Normative Social Influence
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Figure 9. 4-people in the high-empathy group helped regardless of whether escape was easy or difficult. In the low-empathy group, people helped mainly when they could not escape. Helpful personality: some people are clearly more altruistic. Similarity: people are more likely to help those that are similar to themselves. Gender: males are more publicly helpful, females feel more sympathy and empathy. Beautiful victims: people are more likely to help attractive individuals. Belief in a just world: assumption that life is essentially fair, people get what they deserve and deserve what they get. Emotion and mood: positive feelings increase helping. The five steps to helping (latane and darley, 1970) Step 1: notice that something is happening. Distraction: stop fooling around, kids, we"re here to eat. Self-concerns: i"m late for a very important date! . Step 2: interpret event as an emergency. Ambiguity: is she really sick or just drunk? .