PSYCH 104 Lecture Notes - Lecture 19: Psych, Theory Of Planned Behavior
Document Summary
People tend to favour letters in their name over other letters in the alphabet. People rate each letter of the alphabet. How aesthetically pleasing is this letter (on a scale from 1-7) Responses to the name letter-letter task can predict: Romantic satisfaction and longevity (lebel and campbell, 2009) The theory of planned behaviour claims that the best predictor of planned, deliberate behaviour is intention. Perceptions of the attitudes of others toward the behaviour. Perceived behavioural control (perceived ease with which you can do it) Even though attitudes don"t always predict our behaviour, people will try to change our attitudes and hope that the behaviour they want will follow. Persuasive communication: some medium of communication that advocatesa particular point of view. The yale attitude change approach suggests that whether people change their attitudes is a question of who said what to whom . The person or source delivering the communication is more persuasive when they are perceived as:
