PSYCH 104 Lecture Notes - Lecture 18: Psych, Implicit-Association Test
Document Summary
Implicit attitudes: involuntary, uncontrollable, and more dif cult to verbalize (unconscious?) We can be aware of our implicit attitudes (hahn et al. , 2014) Explicit attitudes are usually assessed with scales. *please rate your class on the following dimensions . Categorizing judgements of words or images (5 blocks) Block 1: learn how to categorize a concept - label a person liberalor conservative. Block 2: learn how to make attitude judgments - puppies; unpleasant or pleasant. You make more errors and take longer if you have a liberal bias (because the category contains the word unpleasant, even though there"s an or". Block 4: learn the new locations of the concepts. Now they"re: liberal or pleasant; conservative or unpleasant. To get at implicit attitudes, nd the reaction time difference between block 3 and block 5. If you favour conservatives over liberals you should respond faster to block3 (conservative paired with pleasant) than to block 5. Can also examine the rate or errors.
