PSYCH 104 Lecture Notes - Lecture 20: Psych, Hung Jury
Document Summary
Refers to a technique designed to improve group decisions by encouraging the free exchange of ideas and the elimination of criticism. Ad executive"s claim: if you follow those rules, then you generate 2x as many ideas so this has become a popular technique. In very controlled studies, individuals do better than a brainstorm group people are still not all that comfortable in a group (more ideas than brainstorming groups) Many assume that a witness" testimony is credible but they are often reconstructive. Loftus research: did you see a broken headlight vs did you see the broken headlight in the video of the accident, there was no broken headlight people were more likely to. See a broken headlight in the second question. Often true that the presence of a weapon impairs an eyewitness"s ability to accurately identify the perp"s face (weapon focus)
