MSOM 306 Lecture Notes - Lecture 11: Divergent Thinking, Convergent Thinking, Delphi Method
11 Nov 2016
School
Department
Course
Professor
Document Summary
Objectives: at the end of this class you should be able to: describe what makes teams creative, discuss the ins and outs of brainstorming, discuss best practices for enhancing team creativity. Creativity is the production of novel and useful ideas the ability to form new concepts using existing knowledge. Innovation the realization of novel and useful ideas in the form of products and services. Less creative team = less performance: structural connectedness ideas that work with existing products or services. Model of creativity realistic vs idealistic: measuring creativity: can be based on idea, person, team, and organization. Convergence and divergence convergent thinking- thinking that proceeds toward a single answer divergent thinking- thinking without boundaries ( thinking outside the box ) goal interdependence: high: in order to achieve our goal, you achieve your goal low: individuals get incentives. Rules (osbourne: freewheeling is welcome, no criticism- every idea is a good idea, quantity is desired, combining ideas encouraged.
