BUS 200 Lecture Notes - Lecture 8: Direct Market
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public relation
company-influenced information directed at building goodwill with the public or dealing with
unfavorable events
distribution mix
the combination of distribution channles by which a firm gets its product to end users
intermediary
an individual or firm that helps to distribute a product
wholesaler
and intermediary who sells products to other businesses for resale to customers
retailer
intermediary who sells products directly to consumers
distribution channel
the network of interdependent companies through which a product passes form producer to
end user(4):
Direct distribution
retail distribution
wholesale distribution
distribution by agents or brokers
direct channel (channel 1)
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