ECON 103 Lecture Notes - Lecture 17: Average Variable Cost, Marginal Cost, Variable Cost

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Chapter 9: price takers and the competitive process. Price-searcher nike, sony, nintendo firms produce products that differ and therefore they can alter price. The amount that the price- searcher firm is able to sell is inversely related to the price it charges. Also called price-taker markets: pure co(cid:373)petitio(cid:374) are referred to as (cid:862)pri(cid:272)e-taker (cid:373)arkets(cid:863) (cid:374)o(cid:449, barriers to entry, obstacles that limit the freedom of potential rivals to enter and compete in an industry or market. It should be noted that price-taker markets and purely competitive markets are really alternative names for the same thing. Marginal revenue is the change in total revenue divided by the change in output. (mr) In a price-taker market, marginal revenue (mr) will be equal to market price, because all units are sold at the same price (market price). (mr) = price (p) = change in total revenue / change in output. In the short run, the firm will expand output until mr = mc.

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