ECON 103 Lecture Notes - Lecture 23: Marginal Revenue

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The supply and demand for productive resources: businesses supply goods & services, receive sales revenue, households, (investors, governments, and foreigners) demand goods. If one input becomes more expensive, producers will shift to lower-cost inputs: the better the substitute inputs, the more elastic the demand for the resource. Substitution in consumption: a high resource prices raises the product price and consumers substitute other goods, the (cid:373)ore elasti(cid:272) produ(cid:272)t"s de(cid:373)a(cid:374)d, the (cid:373)ore elasti(cid:272) is the de(cid:373)a(cid:374)d for the resour(cid:272)e. At the lower output, firms use less of the resource that increased in price. These lead to higher prices and a reduction in consumption. With time, the demand for a resource becomes more elastic. The long-run demand for a resource is almost always more elastic than demand in the short-run. Changes in product demand cause the demand for its input resources to change in the same direction.

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