ENGH 101 Lecture 5: ch._5_notes
Document Summary
Rhetorical analysis: a close reading of text to find how and whether it works to persuade. Consists of knowing what strategies the piece employs to move your heart, win your trust, and change your mind and why it does or doesn"t do so. Reader needs to analyze how well the components of an argument work together to persuade or move an audience. Just about any communication can be opened up rhetorically. Identify ethos [of company making the appeal vs. speaker] Focus on elements that stand out, make the piece intriguing, or problematic. Don"t just describe techniques & strategies who how the key devices in an argument actually make it succeed or fail. Show readers where and why an argument makes sense and where it seems to fall apart provide evidence. The rhetorical analysis itself should become an argument. Use soapstone to deconstruct/analyze (measure strengths, risks, and ethics) Avoid being na ve about who"s asking for your ear; don"t ignore biases.
