HNRS 240 Lecture Notes - Lecture 8: Baby Boomers, Disposable And Discretionary Income, Nuclear Family
15 Nov 2016
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Shortages in automobiles, housing, and food: street cars turned into houses (trains, trailers, etc) Since so many women were working, people were worried that men coming home from (cid:449)ar (cid:449)ould(cid:374)"t ha(cid:448)e jo(cid:271)s: women were encouraged to leave the workforce and go back to being caretakers. Low divorce rate and rise in birth rate (3-4 kids per family) Baby boom generation: after wwii, celebration of men coming home, women became pregnant within 7 months of marriage, families now consist of 3-4 children, people are now getting married younger. Men: 20-25 years old: levitt town housing: Mass produced housing that took 2-3 months to make 50 homes. Increased opportunity for people to buy cheap housing. Tv"s sho(cid:449)ed (cid:272)ha(cid:374)gi(cid:374)g lifest(cid:455)les (cid:894)e(cid:454): (cid:862)lea(cid:448)e it to bea(cid:448)er(cid:863)(cid:895) Teens had their own discretionary income and consumer segment: rock and roll music appears. Was seen as bad by adults because it undermined society: elvis presley was seen as revolting because of his music and dance moves.
