MKTG 471 Lecture Notes - Lecture 41: Media Planning

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19 May 2018

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Marketing 471 Lecture 41

Marketing context of advertsiing

1. Conception

2. Pricing

3. Promotion

4. Distribution

Media planning issues

Where advertise?

Time of year?

Which media?

How often?

How to integrate?

Media mix

Markets

Money

Media

Mechanics

Methodoligy

Decision factors of developing a media strategy

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