MKTG 471 Lecture Notes - Lecture 43: Cognitive Dissonance, Sales Promotion, Personal Selling

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19 May 2018

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Marketing 471 Lecture 43

Place affects life cycle

Direct

Indirect

Vertical (franchises)

Promotion affects cycle

Personal selling

Product advertising

Sales promotion

Evoked set

iPhones, android, blackberry

Evaluative criteria

Features

Cost

Style

Service

Cognitive dissonance

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