MKTG 471 Lecture Notes - Lecture 2: Disruptive Innovation, Online Advertising
19 May 2018
School
Department
Course
Professor
MKTG 471 Lecture 2
Commercialization
Refining and finalizing plans and budgets for full-scale manufacturing and marketing of product
Customer Perceived Value formula
Value = Benefit - Cost
CRM can be used to inform strategy, which in turn drives performance
T/F
True
What are the two footholds in disruptive innovation
Low-end or new market footholds
Define Marketing
The process of creating, distributing, promoting, and pricing goods, services, and ideas
What are the components of strategic marketing
Economic Forces
Competitive Forces
Political
Technological
Sociocultural
Legal And Regulatory
Strategic Planning
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Refining and finalizing plans and budgets for full-scale manufacturing and marketing of product. Crm can be used to inform strategy, which in turn drives performance. What are the two footholds in disruptive innovation. Process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, and marketing strategy. Temporary periods of optimal fit between key requirements of a market and the particular capabilities of a company competing in the market. Electronic media that function using digital codes, this includes media available through computer, cell phones, smart phones, and other digital devices. Uses all digital media to develop communication and exchanges with customers. The strategic process of distributing, promoting, and pricing products and discovering the desires of customers using digital media and digital marketing. Type of software that creates an interface enabling users to add or edit content. The process of creating, distributing, promoting, and pricing goods, services, and ideas.
