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Class Notes for MKTG 471 at George Mason University (GMU)

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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 33: Adwords, Adsense

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture 36: Marketing 471 Lecture 36

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19 May 2018
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Provide a substation market for lucent product offerings. Spend money on skiing, golf, swimming, and tennis. Career-oriented, professional degree holde
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 27: Information System, Swot Analysis, Marketing Mix

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 22: Decision Support System

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19 May 2018
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Managers must understand research results and relate them. Formal written document, level of detail, clear objectives, intended audience, point out def
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture 18: Marketing 471 Lecture 18

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 37: Universal Product Code, Frozen Yogurt, Greenwashing

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 15: Selective Exposure Theory, Consumer Reports, Cognitive Dissonance

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 41: Media Planning

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 17: Brand Equity, Clorox, 7 Up

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 42: Marketing Strategy, Mass Media, Relationship Marketing

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 31: Reverse Engineering, Stratified Sampling, Decision Support System

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19 May 2018
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GMUMKTG 471Besty TretolaFall

MKTG 471 Lecture Notes - Lecture 38: Peanut Butter

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19 May 2018
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Regulations: the food and drug administration"s packaging regulations may require a tamper-resistant package. Consistency: how much consistency is desi
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