MKTG 471 Lecture Notes - Lecture 27: Information System, Swot Analysis, Marketing Mix

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Marketing 471 Lecture 27
Information system within unit and with other departments in organization
Coordinating Marketing Activities
Work with other departments
Coordinate activities of staff within firm to integrate
Make each employee aware of how his job relates to others
Establish implementation timetable
Identify activities
Time required
Sequence of activities
Organizing
Assigning
Strategic Performance Evaluation
Establishing standards
Measuring performance
Comparing actual with standards
Modifying strategy if needed
Performance Standard
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