MKTG 471 Lecture 36: Marketing 471 Lecture 36

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Marketing 471 Lecture 36
Provide a substation market for lucent product offerings.
Visit museums and attend live theater.
Spend money on skiing, golf, swimming, and tennis.
Upper-Middle
Career-oriented, professional degree holders, demand educational attainment of
their children.
Provide a substainal market for quality product offerings.
Family lifestyle characterized as gracious yet careful.
Spend money on movies, gardening, and photography.
Middle Class
Typical Americans - Work conscientiously and adhere to culturally defined
standards, average-pay white collar workers, attend church and obey the law.
Often involved in children's school and sports activities.
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Document Summary

Provide a substation market for lucent product offerings. Spend money on skiing, golf, swimming, and tennis. Career-oriented, professional degree holders, demand educational attainment of their children. Provide a substainal market for quality product offerings. Typical americans - work conscientiously and adhere to culturally defined standards, average-pay white collar workers, attend church and obey the law. Often involved in children"s school and sports activities. Greatly value living in a respected neighborhood and keep their homes well furnished. Adopt conventional consumption tastes and consult category experts. Spend on family-oriented, physical activities, such as fishing, camping, boating and hunting. Live a routine life with unchanging day-to-day activities. Hold jobs that entail manual labor and moderate skills. Socially not involved in civic or church activities; limit social interaction to close neighbors and relatives. Reside in small houses or apartments in depressed areas. Impulsive as consumers yet display high loyalty to national brands. Enjoy leisure activities like local travel and recreational parks.

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