MKTG 471 Lecture Notes - Lecture 33: Adwords, Adsense

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19 May 2018

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Marketing 471 Lecture 33

Reach of radio

93% US adults listen each week, 72% every day

Use of IMC in radio

Involves people

Target demographic group

favors integrated marketing

Maintain strategic consistency

Stretch media dollars

Difference between Internet and traditional media

Distributed network offers continuous communication

Internet space

Constant delivery

Blurs line btw content providers and consumers

Visit frequency

Ad calls

Time of day

Clicks

Browser used

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