MKTG 471 Lecture Notes - Lecture 37: Universal Product Code, Frozen Yogurt, Greenwashing
19 May 2018
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Marketing 471 Lecture 37
Labeling
Providing identifying, promotional, or other information on package labels.
Very closely interrelated with packaging
May include:
Brand name
Package size and content
Nutritional information
Type and style of product
Care instructions
Expiration dates
Universal Product Code (UPC)
A series of electronically readable line identifying a product and containing
inventory and pricing information.
Federal Laws and regulations specify information that must be included on tables
of certain products.
The Nutrition Labeling Act of 1990 requires the FDA to review food labeling and
packaging.
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