MKTG 471 Lecture Notes - Lecture 32: Social Bookmarking, Tumblr

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Marketing 471 Lecture 32
Openness
Has repeat audience
Forum
Sections of sites that connect individusls around a specific topic
Wikis
User collaborated site, typically Text in nature
Really simple syndication
An old technology but can be used in many different forms to distribute contact.
it is the backbone for a Podcasts or blogs
Social bookmarking
Tagging. Tumblr and stumble upon
Social networking
Facebook, twitter, pinterst
Transparency and authenticity
Value beyond pricing and connect brand to customers heart
Media buyer
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