WMST 200 Lecture Notes - Lecture 3: Southwest Ohio Regional Transit Authority, Postfeminism, The Makeover

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In the contempory context there has been a shift from the male gaze to the narcissistic female gaze. Break from second-wave feminism post= a change or shift away shift from focus on equality to talking about di erences. Shift from structural analysis to pluralistic conception of feminism. Model for gauging texts in terms of psotfeminism texts are typically media (narratives must explore women"s relationship to power, talk about gender and sexuality and deconstruct the binary. Depictions of varied feminist solutions. (ally mcbeal is an example, sorta. Period after the height of second-wave fminism not after feminism but a speci c set of concerns feminism vs feminiinity. Ally mcbeal and having it all di erent kind of postfeminism this is describe as she has to be sexualized but also successful, can"t be successful without the sexual. The new woman in the media desired demographic: why white middle-class women? career women had more income and control of income than housewives did.

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