SCOM 2050 Lecture Notes - Lecture 1: Radio Receiver, Netflix, Institute For Operations Research And The Management Sciences

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Media saturate our lives: we are often unconscious of their presence and influences. Reason #1 this class exists: media help define us and shape our realities: course theme: media do none of this alone, econ (ads), culture (hollywood, music, tv, netflix, news) The source-receiver model (bk) gets at the basics elements of mass comm: but it describes a mechanical or electronic processes, not human interaction, back then: sender (signal; cbs) ------- mssg----- receiver (radio, today is a two-way street. Communication: a symbolic process whereby reality/meaning is produced, maintained, repaired and transformed, this definition describes the complex, organic, and evolving nature of. Communication : comm. is embedded in our everyday lives, comm. Is the bedrock of our culture: comm. informs out worldview (view of reality) Broadly, mass media are the vehicles of communication designed to reach mass audiences: books, newspaper, magazines, radio, tv.

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