SCOM 2050 Lecture Notes - Lecture 11: Federal Trade Commission, Federal Communications Commission, Advertising Campaign
Document Summary
We encounter 4,000-10,000 commercial messages per day. Clutter the term for our overabundance of commercial messages (hyper commercialization: people have become highly skilled at ignoring and filtering at commercials. Advertising has been around since at least 3,000 bce. Printing press -> expanded advertising across europe. Per-civil war, advertising wasn"t a big business in the usa: us was agricultural, rural, and mostly self-sufficient, no national mass mediums. After civil war, things changed: telegraph -> quick, reliable long-distance communication, railroad -> a reliable national distribution system. Added up to an industrial consumer economy. 1st full service advertising agency opened in the us in 1869. F. wayland ayer"s company: planned ad campaigns, created ads, placed ads in various media. In 1922, radio ads had 3 major effects on the industry: public liked radio ads, made industry more popular, advertisers began producing entertainment content, new medium made unprecedented amounts of money for advertisers. Post wwii: advertising experienced another era of expansion.