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Class Notes for Marketing at Grand Valley State University

MKT 350 Lecture Notes - Lecture 23: Total Quality Management
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MKT 350 Lecture 23 Notes: Implementation and Control - implementing tools are information technology, teamwork, total quality management, and customer service - controlling tools include reports and analysis, b...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 22: Fixed Cost, Marginal Cost, Psychological Pricing
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MKT 350 Lecture 22 Notes: Pricing - pricing today is extremely transparent (everybody knows what prices products should be based on prior knowledge and the ability to look up information on the internet) - too ...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 21: Marketing Mix, Unfair Competition, Price Discrimination
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MKT 350 Lecture 21 Notes: Strategy Planning and Pricing Objectives and Policies price is what the customer has to give up to get the benefits offered by the rest of the firms marketing mix pricing decisions affect sales ...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 19: Sales Promotion, Product Placement
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MKT 350 Lecture 19 and 20 Notes: Advertising, Sales Promotion, and Public Relations - advertising is paid content through media promoting a brand, product, or service - product placement is a form of advertisement...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture 18: Lecture 18 Notes: Personal Selling and Customer Service
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MKT 350 Lecture 18 Notes: Personal Selling and Customer Service - personal selling is very expensive for a business - people can only talk to so many customers in a day, whereas a widespread ad can reach ...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 17: Ion, Sales Promotion
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MKT 350 Lecture 17 Notes: Promotion advertising, personal selling, public relations, and sales promotion are the four main promotional methods broad promotional objectives are to inform, persuade, and remind promotional...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture 16: Lecture 16 Notes: Retailers and Wholesalers
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MKT 350 Lecture 16 Notes: Retailers and Wholesalers as internet shopping becomes more popular, retailers suffer and close stores retailing covers all of the activities involved in the sale of products to final consumers,...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture 15: Lecture 15 Notes: Physical Distribution and Logistics
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find more resources at oneclass.com MKT 350 Lecture 15 Notes: Physical Distribution and Logistics - customers often don’t notice logistics or physical distribution until something goes wrong (bac...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture 14: Lecture 14 Notes: Place and Development of Channel Systems
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find more resources at oneclass.com MKT 350 Lecture 14 Notes: Place and Development of Channel Systems - some companies sell directly to customers, other companies use retailers, and still others use a...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 13: Total Quality Management, Comparative Advantage, Marketing Mix
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find more resources at oneclass.com MKT 350 Lecture 13 Notes: New Product Development - ways to prevent a product slipping into decline are to promote more frequent use of the product, find n...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 12: Sales Promotion, Disruptive Innovation, Private Label
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find more resources at oneclass.com MKT 350 Lecture 12 Notes: Products and New Product Development - family brands are when all products have the same brand name - individual brands are different brand...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 11: Brand Equity, Contingency Table
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MKT 350 Lecture 11 Notes: Marketing Research and Products - after conducting research, the next step is to interpret and report the results - a business needs to understand the results and look at them objectively ...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 10: North American Industry Classification System, Vendor-Managed Inventory, Profit Margin
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MKT 350 Lecture 10 Notes: Business and Organizational Customers and Marketing Information/Research: - e-commerce plays an important roll in the business to business market - e-co...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 9: I.R.S. Records
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MKT 350 Lecture 9 Notes: Business and Organizational Customers - businesses purchase a much larger volume of sales than final customers do - there are many differences between final consumers and businesses - bus...

Marketing
MKT 350
Van Elderen
MKT 350 Lecture Notes - Lecture 8: Psychographic, Marketing Mix
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MKT 350 Lecture 8 Notes: Influences on Consumer Behavior - influences on why people buy products are economic needs, psychological variables, social influences, and the purchase situation - traditional economis...

Marketing
MKT 350
Van Elderen
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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