MUS 310 Lecture Notes - Lecture 3: Mills Brothers, Big Band, Oast House

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7 Feb 2017
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History of Rock and Roll 1/18/17
Forms
Somewhere over the rainbow (Judy Garland)
o AABA
I sittig o top of the orld Les Paul ad Mar Ford
o AABA
Evil is going on (Howlin Wolf)
o Simple verse chorus
Hey good lookin (Hank Williams)
o AABA
Shake Rattle and Roll (Big Joe Turner)
o 12 bar blues
Tin Pan Alley
The rise of Tin Pan Alley
o Not to describe a place, but rather a business model
o Some say it went through the Depression, others say it stretched until 1950
o Grew out of the need for material to play (who owned pianos)
Attributes
o Ti Pa Alle sogs did ot,  ad large, deal diretl ith the troulig issues of their
times; popular songs and the musical plays and films in which they appeared instead
typically aimed to help people escape the pressures of dail life.
Is also used to desrie pop usi usi that doest hit strog issues
o Mostly slow, sappy, love songs
o Featured in early Broadway musicals (when Broadway began blowing up)
o Tin Pan Alley played a huge part in the popularity of Broadway
o NOTE: writers wanted as many people as possible to record, play, sing their songs (by
buying sheet music) instead of buying the recordings
o Copy write came from this era
Business model
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o
o Songwriters
Main part
o Publishers
If you were an unknown songwriter they would attach s known name to get
more royalties
o Radio/Broadway
Two main ways
Innovations
o Songwriters, lyricists, and publishers paid and dedicated specifically to composing music
for a mass audience
o Market research on public and performer tastes
o Refined Hawking:
Song-pluggers
Staged advertising events, sing alongs, free sheet music, etc
Sensational newspaper ads
Selling goods to public
Usually negative because it involves dishonest techniques (fake Louis Vuitton
bags)
o Packaging
Specifically tailored cover of sheet music to appeal to buyers
Printing technology was more advanced
Brightly colored with the main singer
Visual attachments to music were important throughout rock and roll
o Compensation
Unfair royalties to unknown songwriters (many Eastern Europeans)
Blurring regional lines
o Radio
o Clear-channel status meant exclusive right to that frequency world-wide
o NBC
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