PSYC 2014 Lecture Notes - Lecture 2: Sentiment Analysis, Social Desirability Bias, Dependent And Independent Variables
Document Summary
Social psychology: empirical- answered through observation, collecting data, or quantitatively/qualitatively, scientific method is used to test theories. Important to establish reliability when observation is used: strengths, study behavior in natural context results easy to disseminate limitations- certain behaviors difficult to observe. Social psychology: participant reactivity, subjectivity or researcher, uncontrolled settings, does not allow predictions, correlational- studying relations between variables. + or indicates the direction of the relationship: + means both move in the same direction. Is variable x a cause of variable y: random assignment, manipulation of independent variables (iv) Social psychology: measure of the dependent variable (dv, control over the research environment, 2 key aspects, 1) one or more variables are manipulated by the researcher, 2) extraneous variables are controlled through random assignment, experimental method. Social psychology: an effect that is significant is an effect that would occur by chance less than. Experimental design types: between-subjects design- each subject participates in one and only one group/treatment.
