SMPA 1050 Lecture Notes - Lecture 5: Nationalization, Hacktivism, Digital Underground
7 Feb 2018
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Document Summary
Broadcast station vs. cable system: both local, broadcast uses airwaves, cable is wired into your house. Citizens united: corporations are persons, money is free speech. Issue advertising, not direct candidate support: no distinction between free speech and free press. Wikileaks sought to de-privatize government and corporate information while preserving it"s own secrecy. Hegemony: whoever is in power uses it to convince everyone that they should remain in power. Lasswell"s definition of communication: who, says what, to whom. These are the primary categories that media researchers study. Who: a person who delivers the message, candidate/ politician. To whom: the audience, general or a specific target. Intended audience vs. actual audience: 1980"s movie about nuclear devastation, terrifying ad accidentally put on during sesame street. In what channel: print, broadcast (radio or tv) With what effect: viewpoints, behavior, specific audiences, policy makers/ politicians, kids. Information: persuasion, make a profit, actual is not always what"s perceived.
