SOC 1001 Lecture Notes - Lecture 3: Cultural Relativism, Sociobiology, Ethnocentrism

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28 Aug 2016
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Culture industry: worldwide media industry that standardizes the goods and services demanded by consumers. Cultural relativism: viewing people"s behavior from the perspective of their own culture, places priority on understanding other cultures, rather than dismissing them as strange or. Exotic : unlike ethnocentric, cultural relativists employ the kind of value neutrality in scientific study, stresses that different social contexts give rise to different norms and values. Thus we must examine practices such as polygamy, bullfighting, and monarchy within the particular contexts of the cultures in which they are found. Systematic study of how biology affects human social behavior. Asserts the many of the cultural traits humans display, such as the almost universal expectation that women will be nurturers and men will be providers, are not learned but are rooted in our genetic makeup. Founded on the naturalist charles darwin"s theory of evolution. Language is one of the major elements of culture: also an important component of cultural capital.

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