KINE 3360 Lecture Notes - Lecture 10: Psychographic, Swot Analysis
Document Summary
Sport marketing pricing, promotion and distribution of a sport product or sport business product to. Marketing of sport is unique: definition: process of designing & implementing activities for the production, satisfy the needs or desires of customers & achieve the company"s objectives, sport is . Developing a sport marketing plan (cid:523)(cid:883)(cid:882) p"s(cid:524: subjective. Core product = sport or game itself: supplemental/ancillary products. Ex: t-shirts giveaways, souvenir cups, concerts, cheerleaders: project mascot, etc, project the market climate, sport climate. Ex: key players or coach: external factors. Ex: media, sponsors, advertisements, spectators, etc: swot analysis, s strengths, w weakness, o opportunities, t threats, position the product, differentiating product from competitors by creating a distinctive image of the product. Type of consumer that buys the product. Place of product or event: awareness remembrance of the brand name, branding. If so, how: areas for improvement, go back and discuss #1 and evaluate what to do differently.
