MKT 101 Lecture Notes - Lecture 6: Gross Domestic Product, Purchasing Power Parity, Global Marketing
24 Dec 2016
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Later in plc (product life cycle) market is saturated or the product might be substituted really quickly. Dispose of discontinued items, higher value abroad (the great fish swap usa sells their great fish abroad and buy shitty fish (paladar lixo) from abroad. Tax advantages overseas a(cid:373)eri(cid:272)a(cid:374) (cid:272)o(cid:373)pa(cid:374)ies shifti(cid:374)g (cid:862)(cid:374)atio(cid:374)alities(cid:863) to a(cid:448)oid pa(cid:455)i(cid:374)g taxes, republicans want to cut taxes on companies so they stay here. Comparative advantage states that countries have distinct strengths and weaknesses. Countries benefit by exporting goods and services with which they have relative advantages and importing the ones with which they have relative disadvantages. Exchanging what you have good for what you don"t have. Domestic marketing: focus on the home nation ((cid:373)a(cid:455)(cid:271)e do(cid:374)"t ha(cid:448)e the resour(cid:272)es to e(cid:454)pa(cid:374)d capacity or market is not enough) Global marketing: worldwide focus; addresses global customers, markets, and competition. A culture is a group of people sharing a distinctive heritage. Economic environment: potential capacity for consuming goods and services.
