MKT 101 Lecture Notes - Lecture 10: Retail, Employee Engagement, Outsourcing
24 Dec 2016
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Document Summary
When dealing with organizational consumers, firms engage in industrial (b-to-b) marketing. Further production in order to form the ability to provide for the consumer, they are purchasing services from another producer. Outsourcing terceirizar, final consumers do not do it as much. Buy in teams and employ buying specialists. Different from final consumers in decision making process. Capital equipment (goods, machinery, entities that help produce other goods), raw materials, semi finished goods. Leasing common don"t own them, ex: machinery and construction equipment that are very expensive. Finished items for personal or household use. B2b markets are generally small, often niche, comprised of a few thousand sales prospects. Us has 340,000 manufacturers, 440,000 wholesalers, 3. 1 million retailers compared to final consumers. If all the firms operate in the same place you can find high demand. B2c markets that are typically large, broad markets thousands to millions of sales prospects: 120 million us final consumer households.
