PSY 035 Lecture Notes - Lecture 10: Existentialism, Social Learning Theory, Cybernetics
17 Dec 2017
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Respondent awareness ; if the person is not aware of the stimulus-response reinforcement link, they were not learn. If awareness is not present, the person will not learn. Called eclectic behaviorism because he blended together three theories: Cybernetics cybernetics= information processing reciprocal interaction: the s and r mutually impact the o. If a do this, something happened that i didn"t like. In the future i won"t do this thing again . Vast majority of learning was not through associative links (repetition) Observational / modelling / vicarious : accounts for the vast majority of our learning. A link can be established through this type of learning. Continguity: the person must come in contact with the model. The model must be somehow distinctive or memorable; attracts attention. Was not opposed to drive reduction, but it was a small piece of the puzzle. People do something because they are motivated and have expectancy.
