Filter By
Filter Reset
Semester
Class Notes (1,029,987)
US (404,252)
Marketing (MKT) (17)

Class Notes for Marketing (MKT) at Hofstra University

MKT 101 Lecture Notes - Lecture 19: Insider Trading, Food Industry, Brand

MKT 101 – Lecture 19 Chapter 20 – Considerations in Price Planning Price Planning  Through price planning, each price places a monetary value on a good or service.  Price represents the value of a good or service for...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 18: Sales Promotion, Internal Communications, Communication

MKT 101 – Lecture 18 Chapter 18: Advertising and Public Relations Advertising  Paid  Oral communication  Transmitted through various media  By business firms, gov’t, NGOs, individuals identified in the advertising...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 16: Capital Requirement, Great Clips, Variety Store

MKT 101 – Lecture 16 Chapter 16 – Retailers The Domain of Retailing  Retailing is the final stage in a channel of distribution.  Can a manufacturer be considered a retailer? Yes, ex: the limited  An importer? ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 15: Walmart, Zipcar, Overnight Delivery

MKT 101 – Lecture 15 Chapter 14: Value Chain Management and Logistics Consider  1911: typical grocery store carried only 270 items  N...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 14: Ford Model T, Social Desirability Bias, Tinder

MKT 101 – Lecture 14 Chapter 13: Conceiving, Developing, and Managing Products Why Develop New Products?  New products are risky; depending on estimate, 35-60% of new products fail – social desirability bias in poll...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 13: Intangibility, Social Cost, Pet Adoption

MKT 101 – Lecture 13 Chapter 12 – Good Versus Services Planning Goods and Services  Goods Marketing: selling physical products.  Durable goods: physical goods used over extended period of time.  Nondurable goods...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 12: Generic Brand, Life Insurance, Duracell

MKT 101 – Lecture 12 Chapter 11 – Basic Concepts in Product Planning Product Planning: Devising and Managing Products That Satisfy  Products: bundle of attributes (features, functions, benefits, uses)  Usually a mix ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 11: Market Segmentation, Psychographic, Target Market

MKT 101 – Lecture 11 Chapter 10: Developing a Target Market Strategy Nuts and bolts of marketing What is a market?  People or organizations (B2C OR B2B)  with needs or wants and  the ability to buy (if the consumer...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 10: Retail, Employee Engagement, Outsourcing

MKT 101 – Lecture 10 Chapter 9 – Organizational Consumers Introduction  When dealing with organizational consumers, firms engage in industrial (b-to-b) marketing.  Organizational consumers  Buy for use in:  Opera...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 8: Consumer Reports

MKT 101 – Lecture 8 Chapter 8 – Final Consumers Final Consumers vs. Organizational Consumers  Final consumers: personal, family, household use  Organizational consumers: production, operations, resale Defining Consu...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 7: Online Advertising, Content Marketing, Marketing Mix

MKT 101 – Lecture 7 Chapter 7: Marketing and the Internet Technology enhances exchange between marketers and consumers  Marketer -> consumer  Provide information  Allow customization  Content marketing (enter...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 6: Gross Domestic Product, Purchasing Power Parity, Global Marketing

MKT 101 – Lecture 6 Chapter 6: Global Aspects of Marketing Chapter Preview  The leap from domestic to international: What’s the difference?  Elements that influence international marketing decisions:  Cultural ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 5: Consumer Choice, Egotism, Deontological Ethics

MKT 101 – Lecture 5 Chapter 5: Societal, Ethical, and Consumer Issues Guidelines for what is “Right”  Ethics: Philosophy of human conduct, with an emphasis on right and wrong – not what is legally right or what soci...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 4: Ibuprofen, Shampoo, Social Desirability Bias

MKT 101 – Lecture 4 Chapter 4: Information for Marketing Decisions Marketing Research  Collecting, tabulating, and analyzing data – getting all the data together and figuring out what it means  Many types of data, ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture Notes - Lecture 3: Advance Auto Parts, Housing Works, Banana Republic

MKT 101 – Lecture 3 Strategic Planning is Critical  Strategic business plan: overall direction of an organization, general course we want to take as a business. Do we want growth, stability?  Business unit plan: How...

Marketing (MKT)
MKT 101
Hamby
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit