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Class Notes (867,548)
US (338,067)
MKT 101 (17)

Class Notes for MKT 101 at Hofstra University

Principles of Marketing

MKT 101 Lecture 19: MKT 101 – Lecture 19

MKT 101 – Lecture 19 Chapter 20 – Considerations in Price Plannin...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 18: MKT 101 – Lecture 18

MKT 101 – Lecture 18 Chapter 18: Advertising and Public Relations...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 16: MKT 101 – Lecture 16

MKT 101 – Lecture 16 Chapter 16 – Retailers The Domain of Retail...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 15: MKT 101 – Lecture 15

MKT 101 – Lecture 15 Chapter 14: Value Chain ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 14: MKT 101 – Lecture 14

MKT 101 – Lecture 14 Chapter 13: Conceiving, Developing, and Mana...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 13: MKT 101 – Lecture 13

MKT 101 – Lecture 13 Chapter 12 – Good Versus Services Planning ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 12: MKT 101 – Lecture 12

MKT 101 – Lecture 12 Chapter 11 – Basic Concepts in Product Plann...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 11: MKT 101 – Lecture 11

MKT 101 – Lecture 11 Chapter 10: Developing a Target Market Strat...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 10: MKT 101 – Lecture 10

MKT 101 – Lecture 10 Chapter 9 – Organizational Consumers Introd...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 8: MKT 101 – Lecture 8

MKT 101 – Lecture 8 Chapter 8 – Final Consumers Final Consumers ...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 7: MKT 101 – Lecture 7

MKT 101 – Lecture 7 Chapter 7: Marketing and the Internet Techno...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 6: MKT 101 – Lecture 6

MKT 101 – Lecture 6 Chapter 6: Global Aspects of Marketing Chapt...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 5: MKT 101 – Lecture 5

MKT 101 – Lecture 5 Chapter 5: Societal, Ethical, and Consumer Is...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 4: MKT 101 – Lecture 4

MKT 101 – Lecture 4 Chapter 4: Information for Marketing Decision...

Marketing (MKT)
MKT 101
Hamby
MKT 101 Lecture 3: MKT 101 – Lecture 3

MKT 101 – Lecture 3 Strategic Planning is Critical  Strategic bu...

Marketing (MKT)
MKT 101
Hamby
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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